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The Importance of Bias
We find that a lot of times we will buy, we will be biased against ourselves. Even in the category that you're talking about about white men, which is such an interesting category, 45% of white men do it too. So what you're doing is you're looking around the table and saying, who has power? Okay, how do they behave? And then you start to emulate that behavior. It's actually all of us.