It can sometimes be hard to maintain intensity around these long term issues. Run hunger and poverty and so forth. And these disasters, these crises, s terrible as they are, their opportunities also to focus attention. When you ave it, how do you think about using these crises without exploiting them?
Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.
Learn more about the ONE Campaign: https://www.one.org/
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