Fighting First Party Fraud and Chargebacks in e-Commerce - with Jeff Otto of Riskified
The AI in Business Podcast
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Tackling First-Party Fraud in E-commerce
The chapter discusses the rise of chargebacks in e-commerce, particularly due to first-party fraud, where consumers claim non-receipt of products or damage. It explores the challenges faced by chargeback teams, including manual processes, inefficient handling, and financial impacts on businesses. The narrative emphasizes the need for advanced technology and efficient strategies to combat fraud and improve chargeback management in the retail sector.
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