The success of the iPod began to worry phone makers. It showed some of the huge unrealized potential for mobile devices. And through a bunch of different attempts, then ultimately the iPhone pops up in 2007.
Creative energy is the raw fuel of entrepreneurship, but if you fail to direct that energy effectively, you risk chasing multiple ideas and delivering none. Tony Fadell learned this lesson time and again through his journey to co-create the iPod, iPhone, and Nest. He shares how he struck the tricky balance of channeling his creative experimentation into world-changing products.