Exploring the complexities of driving true innovation within large corporations, the chapter discusses the pitfalls of 'innovation theater' and the struggle to make transformative changes. Drawing examples from successful business transformations and the impact of digital disruption, the conversation emphasizes the need for continuous innovation to survive in a globalized, competitive environment.
Executives like to talk about innovation, but how do you spot the difference between world changing stuff and corporate theater?
Elliott Parker is the CEO of High Alpha Innovation and author of, “The Illusion of Innovation.” Parker joins Ricky Mulvey for a conversation about:
- The power in being contrarian
- One mega cap that knows how to innovate
- Why ROIC is not a foolproof metric for investors.
Companies discussed: MSFT, IBM, AMZN, NFLX, BRK
Host: Ricky Mulvey
Guest: Elliott Parker
Producers: Mary Long
Engineers: Rick Engdahl
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