The Uncertainty of the Marketplace

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I wouldn't say it's any better or worse than it was the last decade or two or three or four. We're just a little more aware of it. Things are moving faster. So we talk about roadmaps and strategy and vision and we don't anchor them. And so I would be using phrases like the three month roadmap because certainly in enterprise space, we should probably be 90% sure what we're going to build in the next three months. If you're not making a hard choice, it's in the three to six to 12month window, at least in the enterprise space, you're not going to ship anything.

Lou has Rich Mironov, CEO of Mironov Consulting, as his guest. Rich runs a blog and has been writing for over 20 years about business and the psychology that goes into product management. Together, they discuss ways that Product Management and UX can work more fluidly together. They dive into how you can bring your team together so everyone is working on the same page. Rich brings some nuggets of advice he has collected over his many years in the industry and touches on the talk he will be giving at Rosenfeld Media’s Design in Product Conference. https://rosenfeldmedia.com/events/futures/