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#426 - Ben Bergeron - Stop Living A Life Of Complacency
Modern Wisdom
Brand Building Is Not the Key Measure
In business, ah, brand building is a really popular thing right now. And they think that brand building is brand awareness. It's brand relevance and resonance. What we're actually trying to do is get people to feel better about our brand. That happens through the sum of everything that we do. Every single thing that you do for your prodcast, everything it matters,. Even the intangibles, the way that you're the things you can't measure, right? Which are the things that drive the needle more than anything else that can be measured.
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