Why That Worked  – Presented by StoryBrand.ai cover image

#4: The Proven Framework to Close Any Sales Deal

Why That Worked – Presented by StoryBrand.ai

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Developing a Sales Process

The first thing you want to think about is developing your sales team and your sales process. At mat, we had our marketing and sales team talk to each other intimately. That's a huge mistake. Huge marketing should be figuring out how to get qualified leads to sales. And we figured that out early, and it paid huge dividends.

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