The first thing you want to think about is developing your sales team and your sales process. At mat, we had our marketing and sales team talk to each other intimately. That's a huge mistake. Huge marketing should be figuring out how to get qualified leads to sales. And we figured that out early, and it paid huge dividends.
You’ve got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That’s a completely different story. In Part Four of our series, How Your Business is an Airplane, we’re focusing on the Left Engine – Sales. You don’t have to go full-on used car salesman to get your leads to convert. There’s a better way, and we’re teaching it to you in this episode.
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