Camille Ricketts is a true expert on building communities and creating a top notch content strategy. From her early days as a journalist for the Wall Street Journal and Venture Beat to her stint managing the content strategy at First Round Capital, she’s seen the best and the brightest people and companies, and been at the forefront of content and editorial strategy. These days she leads the marketing team at Notion, helping them reach, nurture, and grow their customer and continue on the path of Hypergrowth. ‍ In this episode, you’ll hear how Camille: 1) leveraged existing strengths of the Notion community to help find early advocates for the product; 2) developed a content strategy that leveraged a deep customer understanding and strategy around use cases and personas; 3) amplified word of mouth through community efforts, driving new user growth, and 4) built a teaching culture on her team to ensure that people could learn from each other.