I'm curious when did you first come across it? Was it here? Had you messed with these or things like these before? I had and I think that the article that I read first was an article by Brad Feld of Techstar. And yeah I used it actually in my own consulting practice when I was on my own before the ready. It really created both a lot of clarity for people most of whom were projecting their own shit onto this person who wasn't thinking too much about them.

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