My guest for Ep110 of The Startup Playbook Podcast is the Co-founder of Up, Dom Pym.

Up was the first neobank to launch in Australia in October 2018 and within 8 months of launching had reached their first 100,000 customers. Since then they have continued their growth trajectory and as of the time of this interview had reached over 230,000 very happy customers.

Prior to Up, Dom had been involved in software, web and mobile development for over 20 years from start-ups to global enterprises in Australia, the UK, the USA and throughout Asia.

In this episode we covered a range of topics including:

• Dom’s hiring process for finding the right team fit
• Up’s approach to product led growth
• How Up utilised and leveraged their community of customers to become their biggest advocates
• Balancing feature requests with their product roadmap
• And much more!

Show notes:

• Ferocia
• Bendigo Bank
• Adelaide Bank
• Grant Thomas
• Dr. Karl
• BBVA
• Justin Higgs
• Anson Parker
• Tree of Up (roadmap)
• Xinja
• 86 400
• The Aggregation of marginal gains – James Clear
• Daniel Wearne
• Stripe
• Venmo
• Kickstarter
• TransferWise
  

Join our next live podcast interview with the Co-Founder & CEO of Fable Food Co, Michael Fox!
Date: 12th May 2020
Time: 8-9am (AEDT)
Registration link: http://tinyurl.com/ep111MichaelFox

Feedback/connect/say hello:
Rohit@startupplaybook.co
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:
Music: Joakim Karud – Dreams

Other channels:
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