36 | Nail Your Sales Call With Five Steps
The Obvious Choice
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What's the Worst Part of Your Life?
What's Ronald 2.0 like? What is he do differently every day? Can you be specific? If you and I were sitting on the beach one year from today, stepping coconut water, what would have happened for me to say this has been the best year of my life? The most important question to make sure that you ask on every single call is this one: Why is this important to you right now?
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