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Alex Su (Ironclad): Personal Brand + Community Playbook

BUILD with Blake Bartlett

CHAPTER

Introduction

Alex Sue is head of community at Ironclad, a legal tech unicorn offering contract management software. But most people know him as legal tech bro, which is his handle on TikTok. He's gathered hundreds of thousands of followers across his socials by making 15 second sketches that poke fun at the legal profession.

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