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55. This Vaccine Lottery Seemed Like a Great Idea. Why Didn’t it Work?

Freakonomics, M.D.

CHAPTER

Is Your Doctor the Most Trusted Health Messenger?

Tom chang: I worry that all this messaging has created an increased distrust of the medical system. He says we need to first think about who we're targeting here, and different things will work. tom chang: We do better with these efforts to help people change when we actually match the barrier they're up against.

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