Why you should reconsider BANT with Shruti Kapoor
Outbound Squad
Introduction
Jason Bay: There's not a time and place to use your qualification framework in the middle of a cold call. Wingman pulled from 3.8 million minutes over 200,000 sales calls over a year long period. Win rates go up by about 25% according to their data when qualification questions are asked. When reps set agendas and talk about the things that they're going to be digging into, win rates goes up by over 50%.
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