Are You Thinking the User or the User?

There's just so many applications that could be so beneficial to humanity. If you can take that huge data set and somehow create a compelling narrative for a physician, like the possibilities are amazing. But if you present that same physician with just a big data dump, just the raw data, that ends up being less than worthless. And really it comes out of how do we encrypt link? Sure. How do we put a wrapper around this data and make it accessible and communicate something of value? That's the real challenge,.