This year's our 20 fifth anniversary. Wegon have a big galla celebration in august, in october and am i'm inviting all o those people. Because we wouldn't be bill to bear without every single one of them - even the ones that left on their own accord or left involuntarily. I did a good job of recruiting good people to do good work. So you were to ceo untill,. what year 20 13? The end of 20 13. Excuse me, sorry. Maxem a, in recent times, a builder, bere, had a little p r problem. They had a promotion that was a little too successful. Can you talk about that a
Stuff it, fluff it, stitch it, dress it: Build-a-Bear Founder and former CEO Maxine Clark built a retail-entertainment empire by letting people make their own furry friends. Two hundred million of them. What's the secret to her success? Listen as she tells EconTalk's Russ Roberts how she developed a customer-focused culture, why she sought to join (and not beat) her competition, and about some of the (seriously) strange things people have stuffed into their bears.