In this episode of Contractor Intervention, Tom talks with Jimmy, a flooring contractor from Washington, who's feeling the pinch of slow lead flow. With a top line revenue of $245K and big dreams of hitting $1M+, Jimmy is building systems and dialing in his mindset—but right now, the leads just aren’t coming fast enough.
Tom walks Jimmy through a blueprint for ramping up lead generation without breaking the bank. From low-cost marketing strategies to tactical networking and mindset shifts, this episode is a crash course in taking control and growing past the plateau.
In this episode Tom and Jimmy discuss:
- (00:00) Jimmy's main struggle: not enough leads
- (01:18) Background on Jimmy’s business and his transition to WA
- (04:06) Why referrals aren't enough and the need to build a brand
- (07:53) Revenue breakdown: $245K top line and the need for capacity
- (10:50) Budgeting for growth: $581K projected overhead
- (11:13) Reverse-engineering leads: needing 126 per year
- (13:25) Local networking: BNI groups and carving out time
- (15:06) Strategic partnerships and the power of designers
- (16:14) Website tips: SEO and conversion matter
- (18:27) Why blogging weekly can drive massive traffic and leads
- (20:06) Google LSA and why reviews matter
- (22:32) Marketing to your database: emails + personal outreach
- (23:27) UITs: sending 3 texts a day could get 40 jobs a year
- (26:24) Real examples of $15K jobs landed from a simple check-in
- (29:22) Stack your marketing: ads, social, networking, and outreach
- (34:51) How to stand out with genuine Facebook ads
- (36:42) Authenticity > polish when it comes to ads
- (39:51) Humor in ads: testing out fun copy that converts
- (43:34) Mindset talk: breaking free of generational limiting beliefs
- (47:29) Daily habits: journaling and reading goals to feed your brain
- (50:25) Tom's personal affirmations and focus on positivity
- (52:23) Jimmy’s contact info and Tom’s final advice: use your “why” in your content
Resources:
⚔️ WAR ROOM
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https://thecontractorfight.com/war-room
🧰 CONTRACTOR BUSINESS SCHOOL
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https://contractorbusinessschool.com/
⭐️ 5 Steps to 5 Stars: Premium Pricing + Endless Leads
https://thecontractorfight.com/5-stars/
🛡️ BATTLEGROUND: Leadership. Communication. Numbers.
https://thecontractorfight.com/battleground
💰 50% Gross Profit Calculator Worksheet
https://thecontractorfight.com/50/
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