Focusing on the Customer Leads to Profitability

Many companies are too busy focusing on getting more customers to focus on the customer. All the money and resources go towards acquisition, but there's very little dedicated to making sure that they have a good experience while they're there. So if we spend all this money to acquire customers, but we don't spend anything to keep them, then oftentimes that acquisition money gets wasted. If you end acquiring three customers in order to keep one, then that one customer just become a whole lot more expensive.