4min chapter

Radio Atlantic cover image

Laughing at Trump

Radio Atlantic

CHAPTER

Targeting Trump's Narcissism

This chapter explores the psychological effects of Trump's narcissism on his presidency and introduces a unique strategy employed by the Lincoln Project to provoke reactions through targeted campaign ads. Highlighting a specific ad, 'Morning in America,' it illustrates how effective messaging can capitalize on a public figure's vulnerabilities and influence the political landscape.

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