S2E17: McKinsey Case Interview Example
Strategy Simplified
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Mango Sales - What Is the Market For?
This is generally a fragmented market because there's 125 different orchards. And so for the client to then go into this market, they would need to consider how to target many differentOrchards in Mexico. If there were only, let's say five orchards, they would probably already be locked up in contracts with other major agro-chem players. With 125 orchards is probably more room to start to develop market share.
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