5min chapter

Baanbrekende Businessmodellen | BNR cover image

Waarom AH to go op NS-stations zo goed scoort

Baanbrekende Businessmodellen | BNR

CHAPTER

Intro

Dit hoofdstuk verkent de succesvolle strategie van Albert Heijn to go op NS-stations, met een focus op de franchise werking en het aanbod dat is afgestemd op reizigers. Daarnaast worden de verschillen met reguliere supermarkten en het belang van een efficiënte klantenervaring op stations belicht.

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