#295 Why Sales Is Like A Therapy Session - Jack Frimson & Zac Thompson
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Is It Really Worth It Now?
When it comes to booking meetings, for me personally, and I know Zach will agree, the best meetings you get to a point where they're like, right, okay, what should we do? They still have to tell you the problem. You physically can't move anywhere in a call in our framework without there being a problem. The last few questions I'll probably take them through are, how long have you felt like this for? Well, basically everything you've set up is going to hurt your feelings. And if you get all of that right, then actually the clothes will just happen itself. It's a natural progression. This closing business, everyone talks about ABC always be closing.
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