Is Your Customer Relationship Improved?

Stish: I'm guessing if I'm a vendor who has who brings us from consulting partner, I'd probably see, I don't know, better adoption of my product. It depends on what their presence looks like and their internal services commitment. If you're selling straight to the tech vendor, if they are your target audience, you don't face the same issue as much. Yeah. And that's really our message to an account executive which would be different to senior leader because the senior leader also adds in, hey, we're helping improve margin, we're reducing churn on the business. So it's not unlike any other kind of marketing strategy or change in marketing.