
Innovation 2.0: The Influence You Have
Hidden Brain
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The Power of Compliance and Influence
This chapter delves into human behavior concerning compliance and the ethical dilemmas arising from social pressures. It presents studies revealing how individuals often succumb to unethical requests, highlighting cognitive biases that obscure the consequences of their actions. Additionally, personal stories emphasize the complexity of interpersonal dynamics and the often-ignored influence one person can wield over another.
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