Your Reps Fail at Cold Email Because YOU Don’t Teach THIS | Leadership Special
30 Minutes to President's Club | No-Nonsense Sales
Intro
This chapter explores the difficulties sales teams encounter with cold email outreach in a competitive market. It presents a four-step process for improving cold emailing, focusing on fundamentals, metrics, and tools to optimize campaigns.
Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies
Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course
What you need to know:
A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.
That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.
Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.
If you don’t have a system, cold email becomes a grind with diminishing returns.
If you do, it becomes your most consistent pipeline lever.
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Cold email isn't dead—but most sales teams are doing it wrong. In this tactical episode, Jason Bay and Armand Farrokh break down how sales leaders can revive cold email performance with a structured, data-backed approach that actually books meetings.
🎙️ ACTIONABLE TAKEAWAYS
- Build a Messaging Matrix First: Teach reps to understand personas before writing—cover priorities, current solutions, problems, and aspirations.
- Implement the “Minimum Viable Framework”: Use a 4-part cold email formula—Reason, Problem, Value/Social Proof, and CTA—and design 2–3 sequences per persona level (above vs. below the power line).
- Train in Sprints, Reinforce Weekly: Use shuttle-run style onboarding (short lessons + rep practice) and embed weekly cold email reviews in team meetings and 1:1s.
- Track the “Golden Three” Metrics: Monitor open, reply, and meeting rates—fix subject lines/deliverability before copy, and AB test specific steps instead of restarting entire sequences.
RESOURCES DISCUSSED:
- Sequence Template: https://www.30mpc.com/blog/jason-bays-outbound-sequence-template
- Email Templates: https://www.30mpc.com/blog/30mpcs-cold-email-course-template-pack
- ChatGPT Prompts + Cold Email Course $50 off (discount auto applied at checkout)
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- Free Sales Templates, Scripts and Guides
Example Emails:
Email Example #1 (EdTech): Director of Curriculum & Instruction
Subject: WCUS achievement gaps Hi Betty, Providing ”multiple tiers of instruction and intervention” was a big priority mentioned in WCUS’s annual report. Eliminating achievement gaps is tough, especially when you need to meet the needs of a diverse learning population. We’re helping school districts in the Pacific Northwest eliminate student inequity and achievement gaps to increase student readiness and graduation rates. Can I share more?
Sean
Email Example #2 (Automated welding solution) : VP of Operations
Subject: Welders Hi Luke, Saw hiring MIG welders and looks like there’s a lot of manual rework and touch up in your welds. Recruiting and retaining top talent likely a top priority, but the lack of skilled welders in the marketplace right now can cause big production bottlenecks. Hitch manufacturers like CURT are using our help to overcome the welder shortage and produce consistent, high-quality welds. Interested in chatting further?
Corey
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