2min chapter

Yet Another Infra Podcast cover image

Yet Another Infra Podcast - Episode 6 - Martin Casado (a16z) speaks on technical founders becoming "go-to-market savants", and market annealing, among other things

Yet Another Infra Podcast

CHAPTER

Is Category Creation Misappropriation?

Jeffrey Moore defined category creation specifically, which is you have a category once there's a budget and there is a buyer. But having seen multiple categories get created in the long arc of a company, this tends to happen after 100 million or 200 million ARR. And so I just think the terms get misappropriated in the early stage.

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