The Gruen Effect
99% Invisible
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Victor Gruen and the Concept of the Shopping Mall
This chapter explores the vision and impact of architect Victor Gruen, who sought to create communal third places through the design of shopping malls. It discusses the design of the first indoor climate-controlled mall, Southdale Center, and Gruen's shift towards urban planning. It also touches on the decline of malls and the rise of outdoor spaces in recent years.
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Transcript
