Motivational Coaching

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It comes down to tailoring your motivational approach based on different people's needs and their individuality. What you know about the individual or the team really drives the tailored communication that you have to them. The biggest part of my research finding is on the temporal dynamics of goal pursuit. I found this really fundamentally changing for me personally. That research finding has a lot of relevance for how i think about success.

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang, an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment—and how communication connects them all.

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