Loss aversion is an important concept associated with prospect theory. People would rather not lose something they have than gain something they lack. Kahneman: The pain of losing is psychologically about twice as powerful as the pleasure of gaining.
Have you ever been involved in a conversation where you or the other person's resistance started to go up? Today I will share an interesting story, something counterintuitive I've learned and some actionable advice. By the end of this episode, you will be able to turn resistance from other people into open collaboration.