SaaS, What Are the Metrics That Really Matter?

Ford: I think that advocacy is underrated because really, like you just said, they become your best sales associate or sales executive. So let's dive into CCO, Ford, metrics, what we're really here to kind of discuss today. In your experience, can you give us some of the metrics that really matter to you and your board for report purposes? The most important number at our stage of business, you know, as a series B business, is NRR.