Shae Kremak: I think the takeaway here for people is just the, is thinking about these different types of communities that can exist. So there was the community of products, you know, and that can be in kind of that product feedback and ideation or it could be kind of the community of product thinking about support angle. And then this idea of sponsoring a third party community and whether that's through the dollars that your company might give to help throw events and help that community kind of invest back into the, into their members.

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