B2B Sales Cycles Are Way Longer Than They Should Be

At one point, like nobody knew that they needed a toothbrush. And then at some point, a company came along and educated people about it. Now over time, there's been mass adoption to a level where every person has demand for a tooth brush. But if there was a time where nobody did, you're still accomplishing the same thing. You're still getting a buyer from 0% to 100%. It's just how you do it.