Will Iovine and the Beats Brand

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The Beats brand exploded onto the music and lifestyle scene. In 2014, Beats was bought for $3 billion by Apple. Will has ventured deeper and deeper into the tech world since that 2011 halftime show. He's continuing to develop ideas that could turn into the next big, really big thing.

What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).

Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/

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