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Zynga cofounder Justin Waldron on Games Club

a16z Live

CHAPTER

What's the Future of Product Management?

Zinga started out by testing ideas before they were built. They would put up a link and see how people reacted to it, then measure the click rate. Eventually this evolved into something more rigorous like landing pages for each of these features. Zinga became prety skilled it like product management more broadly in their early days.

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