2min chapter

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Ep311 - Dr. John Kotter | Change

Talks at Google

CHAPTER

Is There a Dual Structure?

A dual system has, not two organizations, but one organization where you, everybody's got a job in the hierarchy. And over time, people kind of spin out at the hierarchy doing their job, but because they feel so strongly about some initiative, they literally beg to be a part of it. They're trying to lead an initiative to produce change and take advantage of opportunities that are being brought to them by ever-changing world.

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