
Success 2.0: The Obstacles You Don't See
Hidden Brain
00:00
Navigating Friction in Success
This chapter utilizes the analogy of a bullet fired from a gun to examine the interplay of fuel and friction in achieving success. It emphasizes the significance of reducing friction in various contexts, particularly in decision-making and behavior change, by making actions easier rather than simply persisting with persuasion. Real-life examples illustrate how small, logistical adjustments can lead to significant improvements in participation and compliance rates.
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