Dog VR

I want to give some perspective on this dog VR. You were just said dog VR and on the surface, that's a laughable idea. But when I as a dog owner and someone who's involved in a couple of dog businesses,. I know you're involved in the pet business too, right? Yeah. Pet owners have the highest engagement I have ever seen. Is that the highest engagement of amongst customers that you've ever seen? That was a loaded question, but yeah, yeah. It's not as good as we thought though, as far as buying everything. We thought they would be fanatic, more fanatical of buyers than they are.