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534: Greg McKeown | How to Make What Matters Effortless
The Jordan Harbinger Show
How to Simplify a Project
When trying to simplify something you mentioned don't just go from the complex to the simple actually start at zero and use the minimum number of steps to get the result. Steve Jobs was starting from ultimate simplicity zero and add can we do it in one step. Jeff Bezos is having a meeting with a lead engineer about simplifying Amazon's shopping process when people are still uncomfortable buying on the internet. You're putting everything single time and every single click into each page and he'd been assigned to simplify it for two months. I'm spending all day for the next six days during the summer doing only this until like fall asleep on a pile of wood chips or like with paint covering me on the ground and
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