Implementing SCQA for Effective Communication

After spending $250,000 on a Stanford MBA, I realized the most valuable lessons were the invisible soft skills — the mental operating systems that help you build trust, influence, and actually lead everyone around you.

In this episode of Tiger Sisters, we share the 3 most powerful frameworks from Stanford GSB that transformed how we show up as leaders — and how you can apply them immediately.We share:

✅ The SBI feedback model from “Touchy Feely” — used by Netflix, Microsoft, Adobe

✅ Power mapping from Jeffrey Pfeffer’s Paths to Power — why influence beats titles

✅ Executive communication with the SCQA framework — clarity is stronger than being “smart”

✅ Real company case studies (Sheryl Sandberg at Google/Facebook, Amazon product launches)

✅ Mini exercises to practice each framework today

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⏰ Timestamps

00:00 Doing everything “right” but not seen as a leader

00:08 $250,000 Stanford MBA & invisible soft skills

00:23 The mental operating systems behind leadership

00:33 Today’s 3 frameworks from Stanford

00:41 Meet the Tiger Sisters — Top 10 Business Podcast

01:08 This is Part 3 of our Stanford GSB series

01:32 What to expect: case studies + mini exercises

01:44 Sponsor: mbaMission

03:02 Framework 1: Giving feedback the right way (SBI model)

06:11 Why specificity matters — workplace & personal examples

11:08 Mini exercise: practice situation → behavior → impact

13:22 Framework 2: Power Mapping (Paths to Power)

18:19 Case study: Sheryl Sandberg’s power map

20:37 Case study: Carol Bartz at Yahoo

22:05 Mini exercise: map your own power web

23:21 Framework 3: Executive Communication (SCQA model)

25:10 Example: marketing spend pitch & SCQA breakdown

27:00 Case study: Amazon press releases & clarity

28:12 Mini exercise: write & test your SCQA pitch

28:41 How these frameworks changed our careers

29:03 Wrap-up, reviews, newsletter, and next episode

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Why trust us?

▫️ Cherie Brooke Luo – 100M+ views demystifying big tech, finance & MBAs

▫️ Jean Luo – ex-Goldman, ex-Snapchat exec, 50+ AI patents, startup investor

▫️ Together: 4 Ivy degrees • built billion-dollar products • two startups — decoded for you

What you’ll get (and keep):

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