The Emotional Side of Design

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There's two schools of thought about whether or not we should consider delight. One is that IT type folks aren't as concerned about the emotional side of what they built and created. The other school of thought is, "It's more about like, does this work? Does this have bugs?" And having that firsthand empathy is really important for product owners to be willing to make a little effort in order to get things right.

Dr. John Whalen teaches us what it means to design for how people think. He reveals the powerful principals behind what he calls the six minds of user experience, and explains how anybody can harness them to build better products (no doctorate degree required!). He reminds us that it takes serious research to reveal the deep insights that genuinely make our products successful for the user and the business. He also encourages us to understand that no one is more qualified than anyone else in solving unique problems.

Psychology and UX (5:04)
Six Minds of Experience (8:48)
Impact of Psychology (10:54)
Acronym Cheat Sheet (16:03)
Three Phone Numbers (17:08)
Dark Psychology (25:21)
Designing for Delight (31:24)
Contextual Inquiries (42:50)
Upside-Down Design (49:37)
Design Superpower (56:09)
Design Kryptonite (57:04)
UX Superhero Name (58:43)
Habit of Success (59:05)
Recommended Book (1:08:02)
Best Advice (1:10:38)

Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/067

This episode is brought to you by UC Irvine’s executive master’s program for Human-Computer Interaction and Design. As a user experience professional, UCI’s hybrid program will allow you to maintain your job while pursuing the master’s degree that will propel your career forward. Visit userdefenders.com/uci to learn more.

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