How to Get Insights From Customers in Customar Research

The real answer is getting the insights from customers so you can, for lik, have a more pointed conversation when you're one on one in qualitative research. The gap that i consistently run into is that companies have the stream of insights to begin with. So customar research becomes an activity that we do once a quarter to check the box, then we never go back in doing it. I know you've been talking about pipe conversions. I would love to get your thoughts on this topic. And then schyler has a fun one about pipe and hero.