One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with.

In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.

William brings years of industry experience, having worked in leadership roles at 24 Hour Fitness and Crunch, where he oversaw personal training, education, and recruitment.

FIBR has revolutionized recruitment with its massive database of over 5 million fitness professionals who are sourced from industry certifications, colleges, and even military programs.

By using this proprietary database, FIBR offers an innovative solution that bypasses traditional job boards, offering lower costs and a more effective hiring process for fitness operators.

Rick and William also discuss strategies for attracting and retaining Gen Z talent, who prefer fast hiring and slow training. And also leadership and compensation tactics that can help retain your team long-term.

Tune in now to learn how FIBR can transform your recruitment strategy.

Key Takeaways

Intro (00:00)

William Coker's background in fitness leadership (02:34)

Introduction to FIBR and its unique approach (06:12)

The importance of proactive recruitment over passive job ads (09:58)

How FIBR’s proprietary database helps employers find candidates (14:38)

Strategies to attract and retain Gen Z talent (17:07)

The shift from transactional to relational leadership for retention (23:46)

Importance of updating compensation and incentive structures (26:53)

The value of building relationships with employees for long-term success (30:02)

How to contact William Coker and FIBR (33:27)

Additional Resources:

FIBR: https://fibr.fit/

William Coker’s email: william@fibr.fit

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