How to Train Your Consciousness

Seth Godin: The only way we know when we've satisfied our consciences is how we feel about it. We change our methods of motivating ourselves from focusing more on the will to focusing more on external ustance and carrots, sticks that we build into the things around us. And this is the avenue by which training works, in his picture, is cultivating, by external forces, the kinds of things you regard yourself highly for.