Andy Paul on self-directed coaching, motivation, and empathy
Outbound Squad
00:00
What's the Biggest Thing Wrong With Sales Training?
20 billion dollars a year is spent on sales training in the United States. Wes: We don't invest enough in training managers. The single most important thing you can do to improve an individual sales performance is effective coaching, he says. 'We have to really dramatically shift the way we think about how tring to get this job done'
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