Seeing the Future Is Not a One Time Act

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Today social media platforms are selling platforms. That wasn't always the case. Neta porte had successfully pivoted a mobile but on the heels of mobile comes the inevitable march toward on demand. Every metear platform is eventually going to be a retail platform. Seeing the future is not a one time act. It's a continuous scouting process. So don't get complaisant, because being out ahead on an idea only gives you so much lead time. Competitors can always find ways to catch up.

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

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