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How to Build Trust and Negotiate Authentically with Luke Fedlam [Throwback Episode]

Negotiate Anything

00:00

I Trust What He's Saying

When you're a service provider trying to get a client, you feel like you'e ging o be put at risk by challenging that client. And the same thing with, it's honesty, is the same thing when you're negotiating in some type of transaction. So again, i do m and a, where merges and acquisitions were buying and selling companies, et cetera. Sometimes you feel like yu don't want to lose the deal because there's external pressures on getting a deal done. The ceo, the head of a particular business unit or a particular brand,. wants to get a deal done a andand you still have to hold true to what are the corps

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