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The Twitter DeSaster and the Surgeon General’s Social Media Warning
Pivot
The Importance of Brand Strategy
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David Ocker's decision to rename the network HBO was a "brain dead move," he says. The board should not dictate strategy, but someone on the board who understands branding and assets should say, 'You're taking billions of dollars and you're emulating it' When Dot Datsun became Nissan, that made absolutely no sense,. But ultimately, people get used to it, right? They'll be like, oh, it's Max, right? Yeah, but it's like ultimately they get used to a shittier product.
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