
S11E8: OC&C Case Interview Demo (PE Firm Acquiring Gyms)
Strategy Simplified
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How to Think About Membership Revenue for a Gym
I think you can look at two different elements the first one is precisely how we are generating this revenue so are those memberships for example on a monthly basis some are yearly when you have the yearly generally you have discounts. And the second element that we need to look into is the churn of these customers that are coming to our gyms. So those will be the key things to look into more going into the membership and then also do these gyms have like tier memberships so maybe you just have like a basic plan you come here no trainer or you can hear but you pay for you know consultation I don't know two hours during the week or as you mentioned personal trainer every time you come
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