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16min chapter
Melanie Perkins: CEO of Canva
Guy Kawasaki's Remarkable People
Scaling Success: Canva's Growth Strategy
This chapter delves into Canva's marketing strategies, emphasizing the value of a quality free product and impactful word-of-mouth promotions. It highlights the importance of a strong company culture, team structure, and the challenges faced during the transition from a startup to a larger organization while retaining core values. Additionally, it reflects on lessons learned from building a thriving tech company, focusing on problem-solving, user experience, and the power of taking initial steps toward success.
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